Software Sales Professionals:
‍Learn What the Top 1% Do Differently.

I’m Justin Jay Johnson, and my mission is to help hungry sales professionals and leaders like you unleash your full potential.

Whether you’re a Sales Account Executives looking to master your craft, a leader striving to build a high-performing team, or an executive seeking to optimize your GTM strategy, I’ve designed programs to meet your unique needs.

Let’s work together to transform your career and your business.
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Personalized Coaching and Collaborative Training

Over the years, I’ve developed a range of coaching solutions to help you achieve your goals and unlock your full potential. Here’s how I can help:

Sales Rep Accelerator

A comprehensive program offering 1-on-1 coaching, group training sessions, an actionable course, and a supportive community. Together, we’ll master the 3 Cs—Craft, Conscience, and Career—so you can excel in your role and build a life of freedom.

Sales Leader Accelerator

One-on-one coaching for sales leaders. I’ll show you how to develop the skills and strategies to lead high-performance teams that consistently hit and exceed their targets.

Sales Org Accelerator

Tailored coaching for sales organizations. Together, we’ll align your GTM strategy, implement the right playbooks, and grow both your top and bottom lines efficiently.

I’ve seen these programs transform careers and businesses.You can explore more details on my Software Sales Coach page.
explore accelerator programs

Go-To-Market Strategy Development

  • Identify your ideal customers and target markets.
  • Conduct competitor analysis to uncover opportunities.
  • Develop compelling value propositions and messaging that resonate with your audience.

Revenue Growth Strategies

  • Align outbound and inbound sales strategies for maximum impact.
  • Leverage partnerships and channel sales to expand market reach.
  • Develop pricing and packaging strategies that align with market demand.
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Sales Team Structure & Enablement

  • Improve hiring, onboarding, and team structure for fast ramp-up.
  • Deliver ongoing training to enhance sales skills in discovery, demos, and closing.
  • Empower sales leaders with mentorship to effectively scale teams.

Sales Process Design & Optimization

  • Build and refine sales funnels for seamless customer journeys.
  • Create tailored sales playbooks with proven techniques.
  • Optimize your tech stack with the right CRM and tools to boost productivity.

Sales Metrics & Forecasting

  • Establish KPIs and dashboards to track performance in real-time.
  • Implement accurate forecasting and pipeline management for predictable growth.
  • Continuously optimize strategies with data-driven insights.
Smooth black wave design used as abstract background for Justin Jay Johnson site visuals.

Sales Team Structure & Enablement

  • Improve hiring, onboarding, and team structure for fast ramp-up.
  • Deliver ongoing training to enhance sales skills in discovery, demos, and closing.
  • Empower sales leaders with mentorship to effectively scale teams.

Here's why Software Sales Coach is the go-to destination for hungry professionals ready to level up

Real Implementation Support

Move beyond theory with actionable guidance and direct coaching to apply elite sales techniques in your day-to-day workflow.

Increased Results

From hitting higher quotas to closing larger deals, you’ll experience tangible improvements in your sales performance.

Reduced Stress

Eliminate the chaos of guesswork with streamlined processes, clearer priorities, and systems that work.

Control Over Your Future

Whether you’re a sales rep striving for the top, a leader building a high-performing team, or a company looking to scale, you’ll gain the tools and clarity to shape your success on your terms.

Real Implementation Support

Move beyond theory with actionable guidance and direct coaching to apply elite sales techniques in your day-to-day workflow.

Increased Results

From hitting higher quotas to closing larger deals, you’ll experience tangible improvements in your sales performance.

Reduced Stress

Eliminate the chaos of guesswork with streamlined processes, clearer priorities, and systems that work.

Control Over Your Future

Whether you’re a sales Sales Account Executives striving for the top, a leader building a high-performing team, or a company looking to scale, you’ll gain the tools and clarity to shape your success on your terms.

Hear From Sales Account Executives
Who Transformed Their Careers

Paul Rosen
Paul Rosen
Chief Revenue Officer, ShipBob

"In 6 months we had our lowest performing team averaging aroung 50% attainment get to close to 100% attainment. I highly recommend working with Justin and his team if you're trying to build a high performance team."

Andrew Lombardi
Andrew Lombardi
Senior Sales Manager - Growth Business, Salesforce

"I was struggling to manage my time and support my team the way I wanted to. With the right coaching, I built better systems, boosted team performance, and increased revenue calls by 50 percent."

Daniel Dreyer
Daniel Dreyer
Enterprise Account Executive, Samsara

“I was in a rut and didn’t know how to get out. Justin helped me identify what was holding me back. I closed the 3 largest deals of my life, doubled my win rate, and added over 100k to my income.”

Smooth black wave design used as abstract background for Justin Jay Johnson site visuals.

ready to elevate
your sales game?

Are you ready to take the next step? Let’s transform your career, your team, or your organization. Whether it’s mastering sales fundamentals, building a high-performance team, or aligning your GTM strategy, I’m here to help.
Book a Call

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