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The Software Sales Coach Newsletter delivers straight-to-the-point insights, proven strategies, and no-nonsense tactics to help you close bigger deals, hit higher quotas, and build the career you want.
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"There are a lot of gurus out there who haven’t walked the walk. Justin isn’t that. Everything he teaches are things he’s done himself and the results speak for itself. He’s the real deal."
Founder of Scott Leese Consulting, Milos Ventures

"We've been working with Justin since 2018 for a reason. He knows what it takes to be elite in tech sales and build high performance teams. Take what he teaches to the bank."
CEO of Sales Assembly

"In 6 months we had our lowest performing team averaging aroung 50% attainment get to close to 100% attainment. I highly recommend working with Justin and his team if you're trying to build a high performance team."
Chief Revenue Officer, ShipBob

"I went from managing one rep to leading a full sales team. I started expecting more from myself, showed up differently, and grew into the leader I knew I could be."
Head Of Sales Operations, FitGrid

"I learned how to create a strong team culture and communicate a clear vision. My team is now aligned, motivated, and achieving great results."
Head of Sales, Trendsi

"Bringing in JJJ to coach my team was a game-changer. Their skills and confidence grew noticeably, and the impact on our results was immediate."
Area Vice President, Commercial Sales, Salesforce

"I was struggling to manage my time and support my team the way I wanted to. With the right coaching, I built better systems, boosted team performance, and increased revenue calls by 50 percent."
Senior Sales Manager - Growth Business, Salesforce
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"I was feeling drained and stretched thin. With the right coaching, I learned how to manage my time better and focus on the bigger picture. That shift set me up for a promotion."
Senior Manager, Client Acquisition, ShipBob

"I gained a new perspective on sales, built real confidence, and grew into the leader I wanted to be. That growth led to two promotions and lasting impact."
Enterprise Sales Manager

"I've seen so much growth as a person and as a sales rep that I would not have seen without him."
Enterprise Account Executive

"I was burned out and missing quota. JJJ helped me rebuild habits and stay accountable. Three months in, I'm top of the leaderboard and on track to earn $60K more this year."
Account Executive, Salesforce

"I got two promotions, earned a $75K commission check, and finished as the top rep with self-sourced revenue. The coaching changed how I sell and show up."
Senior Manager of Enterprise Partnerships, Clutch

"I wasn’t sure I had what it took, but learning the fundamentals changed everything. I landed a role at a Fortune 200 company, got promoted in six months, and now I’m on track to double my income."
Account Executive, Salesforce

"The feedback that I've received from my new leadership in terms of the skillset that I currently have and the confidence that they already see in me has been completely life changing."
New Business Account Executive, ZoomInfo

"Having more control over my deal structure, I'm able to decouple myself from the result and really focus on the process."
Account Director, LCN Services

"Working with Justin catapulted my career. I went from struggling to consistently winning President's Club."
Director of Customer Growth, GoFundMe

"I needed help understanding the SF ecosystem and how to work effectively in a team-selling environment. Justin quickly helped me identify my “why,” lean into my strengths, and develop my weaknesses. Now, I’m 90% to my ACV goal with a quarter to go—and I have a real shot at President’s Club."
Enterprise Account Director, Salesforce

"Justin's teachings helped me get an $80k increase in my comp within a little under 2 months."
Account Executive, Hubspot

“The tactics, strategy, and mindset I learned are phenomenal. It helped me earn a top performer trip my first year at Salesforce, and I no longer struggle with imposter syndrome.”
Account Director, Salesforce
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"Already having his best year yet. Up $100K by Q3, with potential to hit $500K more. Now being tapped to speak at company all hands."
Enterprise Account Executive, Confluent

“I was in a rut and didn’t know how to get out. Justin helped me identify what was holding me back. I closed the 3 largest deals of my life, doubled my win rate, and added over 100k to my income.”
Enterprise Account Executive, Samsara
Recent Highlights and Updates
Hear From Sales Account Executives Who Transformed Their Careers

"I gained a new perspective on sales, built real confidence, and grew into the leader I wanted to be. That growth led to two promotions and lasting impact."

"I've seen so much growth as a person and as a sales rep that I would not have seen without him."

"I was burned out and missing quota. JJJ helped me rebuild habits and stay accountable. Three months in, I'm top of the leaderboard and on track to earn $60K more this year."

"I got two promotions, earned a $75K commission check, and finished as the top rep with self-sourced revenue. The coaching changed how I sell and show up."

"I wasn’t sure I had what it took, but learning the fundamentals changed everything. I landed a role at a Fortune 200 company, got promoted in six months, and now I’m on track to double my income."

"The feedback that I've received from my new leadership in terms of the skillset that I currently have and the confidence that they already see in me has been completely life changing."

"Having more control over my deal structure, I'm able to decouple myself from the result and really focus on the process."

"I needed help understanding the SF ecosystem and how to work effectively in a team-selling environment. Justin quickly helped me identify my “why,” lean into my strengths, and develop my weaknesses. Now, I’m 90% to my ACV goal with a quarter to go—and I have a real shot at President’s Club."

"Justin's teachings helped me get an $80k increase in my comp within a little under 2 months."

“The tactics, strategy, and mindset I learned are phenomenal. It helped me earn a top performer trip my first year at Salesforce, and I no longer struggle with imposter syndrome.”
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"Already having his best year yet. Up $100K by Q3, with potential to hit $500K more. Now being tapped to speak at company all hands."

“I was in a rut and didn’t know how to get out. Justin helped me identify what was holding me back. I closed the 3 largest deals of my life, doubled my win rate, and added over 100k to my income.”
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